In just a little over 24 hours, 2012 will rumble out and 2013 will stride in. What’s in store? If our government fails, we will experience a fiscal cliff that will make a difference to all tax payers of all brackets. So, the next 24 hours will be critical to the year ahead.
While arguments exist on both sides for keeping or over turning Bush tax cuts, one thing remains the same. We must all produce in the new year and perhaps increase our sales output by 20-30 percent. Some writers expect family taxes of all families to increase by $2000 per year while others predict it could affect us by as much as $4000 per family. A great reason to keep our heads in the game and increase our focus on those activities that grow our businesses.
Members and prospective members ask chambers what they can do to increase their visibility within their market and chamber. The answer can be summed up by encouraging members to find partners who help them network. Realtors and loan officers work together to bring business to each other through those they meet. Auto dealers play close attention to their current clients to determine a good time to buy. Large businesses take advantage of local experts in smaller businesses that provide vital services to their employees.
The question members should be asking their local chambers revolves around how to make the most of their membership through events and activities. The answer to members in this area revolves around positioning themselves as volunteers in various businesses generating activities. Volunteering during expos, banquets, golf tournaments provide value to members equal to or greater than sponsorship. Sponsors sometimes need to stay close to their tables where most volunteers find themselves mobile allowing them to mix and mingle, answer questions about the event and show off their service talents. A key element in successful business execution.
So, as 2012 fades into history and the fiscal cliff looms on our 2013 horizon, evaluate the benefits of membership and volunteerism opportunities and see if you have such a great year that a little leap off the cliff will make little or no difference.