FRANKFURT, Germany, May 22, 2013 /CNW/ – it’s no longer business as usual for Canada. The Canadian Tourism Commission (CTC) today unveiled its refreshed agenda for the meetings, conventions and incentive travel (MC&IT) sector in Europe at IMEX, the annual giant international trade show in Germany.
There’s a new name—Business Events Canada (BEC)—and a new focus on seven priority sectors where Canada holds a competitive advantage. CTC’s BEC team will be leading its sales approach on aerospace, agriculture and food, clean technology, infrastructure/engineering, information/communication technology, life sciences and natural resources. These priorities are in line with the areas in which Canada is internationally recognized as a centre of excellence.
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